THE EASIEST LOCAL SEARCH SEO STRATEGY FOR BUILDING BACKLINKS
The backlink profile of a business is an integral part of the local SEO ranking factors. Quality and diversity are vital to earning high-quality, varied links that will drive traffic to your site. One way you can earn new quality backlinks for your website is through your Google My Business listing. The good news is that GMB is not only free, but it’s also one of the most powerful ways to get high-quality links. Adding links from your Google My Business listing should be the first step in your link-building strategy.
You may not have considered this one, but it is the most critical link in all of Google My Business. This backlink leads visitors to your website by clicking on the website button on your GMB profile page and helps you rank for local organic rankings if done correctly.
Google My Business Website Backlinks
If you’re not using your GMB profile’s posts feature, you’re missing out on one of the easiest ways to create backlinks. The posts feature allows you to post updates about your business directly onto GMB, which will show up on Google Search and Google Maps. This is an excellent way for people in your area to stay updated with what’s happening at your company.
BACKLINKS FROM GOOGLE MY BUSINESS POSTS
Here are two easy ways to get backlinks from your GMB posts. – The first way is to copy and paste the URL into the post body. – The second way is to add a Call To Action (CTA) to your post and link it to the appropriate page on your website. We prefer to use the second way because CTA buttons typically
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