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The most important question is whether E-A-T is a ranking factor. This is hard to answer. Google’s Gary Illyes said in his 2019 Q&A with Marie Haynes that Google does not have an internal E-A-T score. That’s why some experts say that E-A-T is becoming irrelevant. But, in the same interview, he explained that increasing E-A-T is a good thing. He also said that several algorithms conceptualize E-A-T. The big takeaway is that there is no single Google update that focuses on E-A-T as a ranking factor. Nor is E-A-T the leading ranking factor after the 2018 Core Update.
Google contracts people to rate how good their search results are. They do this by looking at actual searches, then rating the pages that come up in the top results. They are called quality raters. Quality raters cannot change the Google search page. If a person marks a listing as low quality, the page will not be banned or lose ranking. Instead, the data generated by quality raters is used to improve Google’s search algorithms, an automated system of ranking pages. Over time, that quality rater data might impact low-quality pages spotted by raters, but the algorithm will also affect pages that weren’t reviewed.
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Expertise Small business website owners should focus on increasing their expertise in Google search engine rankings. You can increase your expertise by: – Having Google My Business page – Being active on social media platforms like Google Plus and Facebook, with good reviews. Google can use this to help determine your expertise in specific business areas you're trying to rank well for in search engine results pages. – Writing content that Google's search engine will understand. Google says your site needs to have expertise in several topics to rank well with Google. Still, Google does say they'll assign more weight to sites where the author is an expert or has demonstrated this by publishing many news articles on one topic. – Any other way that demonstrates the content creator is a subject matter expert.way behind the competition.
Many factors go into Google search engine rankings. Still, Google wants its users to find the most relevant information possible so it makes sense that they wish to websites with a high level of expertise, authority, and trustworthiness. Google is all about finding the most relevant information for their users, and Google's E-A-T can help your small business website rank higher in search engine results pages. Google wants to know that you are an expert, have authority within your niche, and a trustworthy business, so they will want to show links from sites with these attributes on Google search engine rankings. Higher Google rankings mean more visitors coming into your site, which could lead to new customers or increased sales.