Remember when we said that a Canva logo isn't even a logo? Here's why: With templates being available to literally anyone on the planet, without too much customization of your own, any of your designs can look just like anyone else's who may be using the same templates. For example, the templates are all very similar in style. They usually have a minimalistic and flat aesthetic that doesn't stand out or make your logo unique. Remember, your company logo is your brand's identity. If it looks like everyone else, your company won't stand out as unique or professional either.
– In 1997, the British Broadcasting Channel created their logo, which cost about $180,000 (a huge deal back then!) – In 2000, BP rebranded, and according to The Daily Telegraph, paid a whopping £4.6 million (6,266,557) just to design the logo. – In 2008, Pepsi spent $1,000,000 in a logo redesign. – In 2012, The Olympics committee in London spent $625,000 to have their logo designed. While we realize that these are extreme cases, it shows the importance of a good logo for your brand. We didn't put images of the logos as a test. Close your eyes and try to envision the logos.