With the vast majority of consumers using Google to aid with buying decisions, it’s easy to see why being listed appropriately is one of the most important marketing steps that your small business can take to increase its’ search ranking.
Did you know that 88% of consumers who do a local search on their smartphone visit or call a store within a day? In fact, nearly 46% of all Google searches are seeking local information.
Don’t miss out on those potential customers!
Fortunately, Google has an awesome tool to help business owners, and it’s called Google My Business (GMB).
Here’s the awesome part about it…
It’s free!
In short, Google My Business is a free tool provided by Google that allows business owners to set up a brief profile that displays their:
in relevant search results like Google’s Local Map Pack (Google Maps), Local Finder, and organic rankings (search listings) in general.
A critical first step in ANY local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing and optimize it for “near me” searches.
When someone searches for your business on Google, the information used in the setup of your GMB profile (name, address, phone number) is pulled from your Google My Business page and populated in the search engine results page.
Your information can also display in local results when someone searches keywords related to your business. As you can see above, these web agencies have their address, description, category, reviews, and pictures all coming from their Google My Business page.
The information from your Google My Business page will show when someone searches for your business (or for your type of business) on Google in three different places:
Consider this:
According to a Local Pack click-through study performed by Nifty, on average, 24% of consumers are clicking on the Local Pack when searching for services. Without a GMB listing, you would be missing out on a huge number of potential customers.
Also, according to Entrepreneur magazine, ranking your Google local listing has a higher return on investment (ROI) in the long term than pay-per-click (PPC) ads. Therefore, it is all-around important to invest time and money into optimizing and ranking your GMB listing.
As with any digital marketing tool, a Google My Business page requires regular engagement and maintenance. However, with how often Google updates their platform and makes algorithm adjustments to further improve search results, you may find it difficult to keep your profile up and find that it was removed from critical search results.
Fortunately, when you work with BlakSheep Creative, you can spend less time navigating through Google’s ever-changing landscape and more time focusing on what you do best – serving your customers and running your business.
BlakSheep Creative can take care of that for you. We can create and optimize your Google My Business listing, updating it to ensure you stay at the top of local listings.
Use our website price calculator to estimate how much your custom website will cost to have built.
Search engine optimization, which is also known as SEO, can play a major role in the amount of business your company gets from the web. Learn why it’s so important.
As all Baton Rouge business owners know. SEO is highly competitive and exhausting. To help navigate local businesses through the confusing ins and outs of search engine optimization, BlakSheep Creative is offering these 5 SEO tips to help you get ahead of the competition in 2019.
We Specialize in SEO Search Engine Optimization & Web Development
Service Areas Include: Baton Rouge,LA, Walker,LA Hammond,LA Denham Springs,LA & the Surrounding South Louisiana Area
