In short, Google My Business is a free tool provided by Google that allows business owners to set up a brief profile that displays their:
- phone number
- hours of operation
- website link
- social media links
- online reviews
in relevant search results like Google’s Local Map Pack (Google Maps), Local Finder, and organic rankings (search listings) in general.
A critical first step in ANY local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing and optimize it for “near me” searches.
When someone searches for your business on Google, the information used in the setup of your GMB profile (name, address, phone number) is pulled from your Google My Business page and populated in the search engine results page.