BlakSheep Creative White Logo@350

Email Marketing: Why you Absolutely, Positively Need it..

So, what is email marketing?  More importantly, "How can I use it to increase profits?"

business and market trade concept cryptocurrency trading screen bitcoin exchange screen of trading t20 RzaYQw

You're probably here to learn how email marketing can elevate your business.

But before we start, let me tell you a short story about email itself.

The history of email.

The history of electronic mail stretches far back – all the way to the 1960s.  So it’s actually older than the Internet. So yeah, it’s been with us a verrrrry long time. But still, I wouldn’t call it old. Rather, I’d call it traditional.

vintage apple t20 6aZ8yv

So how does this long established communication method compare to the newbies like social media?

  • Well first off many people simply don’t like social networks.  They’re not active on them, or haven’t even set up an account. But everybody’s got e-mail… right?
  • Secondly, most of the other marketing tools out there like PPC (learn more about PPC by reading our article on Pay Per Click for small business) are great for bringing in new customers.  But they’re poorly applicable when it comes to maintaining relationships with them.


On the other hand email marketing can be used for both.

Imagine that a small gift a discount or let’s say free shipping is offered to your prospect if he subscribes to your email newsletter. From there, you can send him the first email with the promised benefit and boom you got a new customer.  But:

Email marketing really excels at maintaining the relationship with your customer.
handshake between two men in business suits t20 1JaLOW

now the possibilities are endless.

The moment you have his email address, you can remind yourself any time you need;  send him new products you sell, what’s on sale for the week, or what’s trending. Moreover, you can send him tailor-made offers based on his preferences or prior purchases.

This way, you can really encourage customers to get back to you.

And you know, do some more business with you.

Right! So now you know what e-mail marketing is good for.

So what's our role in this? Do you know how to effectively build up your mailing list?

How often you should send newsletters? How to catch attention with your emails instead of spamming your customers? How to set up a system that will automate the mailing process?

Well, those are questions we’ll be happy to answer. So make the most out of e-mail marketing for your business and get in touch with us today.  No strings attached, no gimmicky sales pitches, we promise!

Related Articles.

small business marketing coronavirus molecule 1

Your Small Business and the Coronavirus

The outbreak of the Coronavirus (COVID-19) has led the world into uncharted waters. This article will offer some tips and suggestions to help your small business can adjust its digital marketing effects during this trying time.

Read More »
Scroll to Top