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10 Best Ways to Write an Engaging Blog Post

Getting your reader engaged is one of the biggest keys to writing a blog post that will engage, inspire, and inform. Here are ten great ways you can write engaging blog posts on any topic.
10 Best Ways to Write an Engaging Blog Post

I’m going to show you ten different ways to write engaging blog posts. It doesn’t matter your subject; these tips will help you get a reader’s attention and keep them reading until the end.

Start with an attention-grabbing headline.

Your headline is the first thing that people will see, so it’s essential to make sure that it grabs your audience’s attention. If your headline doesn’t intrigue them, they won’t bother reading the rest of your post.

Writing headlines is an art that takes practice and patience to perfect, but if you follow these tips, you can get it right on your first try.

Related Reading: Help! Google Changed My Page Title!

How to write an attention-grabbing headline:

  • Use numbers or headlines that promise a solution to a problem.
  • Start your headline with a question.
  • Use strong adjectives and powerful verbs.
  • Make your headline specific to your audience.

Examples of attention-grabbing headlines:

Vague headlines are boring; write compelling headlines to draw readers in!

seopressor headling analyzer writing engaging blog posts

You can even use a tool, like SEOpressors’ Headline Analyzer, to get started

Related Reading: What Is Google Site Quality and How Does Google Rate Your Site?

Write a catchy introduction paragraph.

The introduction paragraph is a great place to grab the reader’s attention by immediately introducing your main argument or thesis. Make sure that you prove your point in this section and entice people into reading the rest of the post.

How to write an engaging introduction paragraph:

Make it short. Your goal with this paragraph is not to tell the whole story; it’s to make your reader want to read more.

Start with a hook statement. This is usually one sentence that offers an intriguing fact, quote, or statistic related to your argument.

Introduce by telling a personal story or sharing an anecdote about you or someone else that includes some element of surprise. It should introduce your central claim, but it shouldn’t identify what that claim is. The reader will expect to be surprised by the end of the story, which keeps them engaged.

Introduce your argument with a series of questions that need answers.

Give an anecdote related to your field of expertise that sets up a problem and provides a solution.

Example of an engaging introduction:

“Are you struggling to write an engaging blog post? Writing can sometimes become challenging, but it doesn’t have to be. There are many simple ways that you can improve your writing and keep readers engaged.”

write engaging blog statistics 2021

Include some interesting statistics

Statistics provide the reader with information that they might not know about your topic or industry. It’s crucial to ensure that you use trustworthy sources for this information because people are less likely to trust your argument if the statistics are false or biased.

Using interesting statistics will not only help you gain your reader’s trust but will help increase your E-A-T score with Google.

Related Reading: How to Demonstrate E-A-T: Tactics to Implement (And Avoid), for Greater Search Visibility

How to include interesting statistics:

  • Use statistics that haven’t been used before.
  • Make sure that the statistics are from a credible source.
  • Include a short explanation of what the statistic means.
  • Link to your source to increase your trustworthiness.
  • Make sure that the numbers support your thesis, but don’t distract from it.

Example:

“Did you know that Social media has a 100% higher lead-to-close rate than outbound marketing?” – Source Optinmonster.com

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Use strong visuals

A visually appealing blog post can help keep people engaged. Even if your writing skills are up to par, people will lose interest if your post is boring to look at.

Related Reading: How to Build a Visually Appealing Website That Converts Like Crazy

How to use visuals in your blog posts:

  • Include images, infographics, graphs, and videos relevant to your argument. They also help in your SEO efforts by getting backlinks.
  • Make sure that the visuals are easy to read and understand.
  • Include a caption or short description for each image.
  • If you are using graphs or charts, explain them in detail.
  • Make sure that your featured image illustrates the point of your post or is related to it.

Example:

“According to HubSpot, Content with relevant images gets 94% more views than content without. Not only do visuals help keep people engaged, but they can also help illustrate your points and make them more memorable.”

how to write engaging blog posts quote

Use powerful quotes

Quotes are a great way to add authority to your argument and make it more persuasive. They also help break up the text and add variety to your blog post.

How to use powerful quotes:

  • Include quotes from experts in your industry.
  • Make sure that the quote is relevant to your argument.
  • Include a short description of who said the quote and when they said it.
  • Don’t overuse quotes; use about 1-2 per 1000 words.

Example:

“Writing can sometimes become challenging, but it doesn’t have to be. There are many simple ways that you can improve your writing and keep readers engaged.”

– Brad Batesole, author of “Writing With Lightning.”

Use an exciting conclusion.

Make sure that your blog post has a strong conclusion that pulls everything together instead of just summarizing your points or creating more questions for the reader.

How to write an engaging conclusion:

  • Include an extraordinary claim or question.
  • Use the information from your introduction, argument, and conclusion to give the reader a call to action.
  • Create actionable steps for the reader to apply what you’ve written about in their own lives.

Example:

“So, what are the best ways to write an engaging blog post? It all comes down to understanding your audience, being creative, and using the right techniques. If you can do that, then you’re well on your way to creating content that people will love.”

Write in an informal tone.

People are more likely to read and engage with blog posts written in an informal tone. This doesn’t mean that you should use slang or write like you’re texting a friend. It simply means that you should write as if you’re talking to the reader, using language they will understand.

How to write in an informal tone:

  • Use short sentences and paragraphs.
  • Make your writing conversational by using “you” instead of “one.”
  • Use contractions to make the text sound more natural and friendly.

Above all, use your own unique writing voice. You want to put your voice into your reader’s minds and give them the feeling that they are in your presence.

Example:

“What’s up, guys? There are a few simple tricks that you can use to engage your audience and keep them hooked from one paragraph to the next. In this article, I’m going to share with you my top 10 tips for writing engaging blog posts.”

Write for your audience.

When you’re writing a blog post, it’s essential to think about your ideal reader and what they want to read.

This doesn’t mean that you should write solely for your audience and ignore your own thoughts and opinions. Instead, it means that you should take your audience into account when you’re writing and make sure that your content is relevant to them.

Related Reading: Digital Marketing – An Investment NOT An Expense

How to write for your audience:

  • Understand what your audience wants to read about.
  • Make sure that your content is relevant to their interests.
  • Address the reader directly by using “you.”
  • Include questions throughout the article to encourage engagement.

Example:

“Do you want to know how to write an engaging blog post? It all starts with understanding your audience and creating content that they will love. So, what are you waiting for? Start writing!”

checklist box concept 1
checklist box concept 1

Use lists to break up text and keep people reading. 

Like visuals, bullet points are a great way to break up text and keep people engaged. They’re also a great way to introduce new ideas and make your content memorable.

How to use lists in your blog post:

  • Include a list of facts or statistics at the beginning of your article.
  • Use lists to highlight key points throughout your article.
  • Create a list of takeaways or action items at the end of your article.
  • Include a list of resources for further reading.

Example:

Here are three takeaways from this article:

  • Use lists to break up text and keep people engaged.
  • Write for your audience.
  • Understand what your audience wants to read about.
  • Use action words in your sentences.

It’s essential to keep readers engaged from one sentence to the next. One way to do this is by using action words (power words) in your blog content. These words are energetic, making them an excellent choice for blog posts.

Did you know that Medium is an excellent way to grow your brand? Learn how and why you shouldn’t sleep on Medium in our recent blog post.

How to use action words in your blog post:

  • Use vivid language that reflects what you want the reader to do or feel.
  • Liven up your text with verbs such as “see,” “hear,” “feel,” and “smell.”
  • Include adjectives that reflect movement, such as “jumping,” “crawling,” and “flying.”

Example:

“So, what are the best ways to write an engaging blog post? It all comes down to understanding your audience, being creative, and using the right techniques. Want to learn more? Then keep reading.”

website call to action diy website builder problem
website call to action diy website builder problem

Add a call-to-action at the end of each post.

A call-to-action (CTA) is a great way to get readers to take the next step in their journey with you. This could be anything from visiting your website to subscribing to your email list.

Learn more about the importance of (and how to craft the perfect CTA).

How to add a CTA to your blog post:

  • Include a sentence or two that tells the reader what you want them to do next.
  • Include a link to a landing page or your website.
  • Include an image that encourages the reader to take the next step.

Example:

“So, now you know how to write an engaging blog post. But what’s the next step? Well, I recommend that you visit my website and explore my blog. Here’s the link: [insert link here].”

Here’s a general layout that you can use for your blog posts.

best blog post layout for reader engagement

Use keywords and phrases that search engines love.

A great blog post is useless if your audience can’t find it.

Many bloggers overlook on-page SEO and focus only on social media. But, if you want your blog post to rank high in search engine results pages, you’ll need to spend some time optimizing it for searchability.

How to optimize your blog post:

  1. Perform keyword research – the best keywords are both relevant to your blog post and match the search intent of your readers.
  2. Use keywords in your post title tag.
  3. Use keywords in your URL.
  4. Include at least one complete sentence that uses the keyword or phrase you want to rank for.
  5. Link to your “money” pages (e.g., your homepage, product pages, etc.) from within your blog post.

Related Reading: How to Optimize Your Content and Business Listing for Voice Search (2021)

How to use keywords and phrases in content:

  • Include the topic of the article in the first sentence of each paragraph.
  • Include common keywords that people use when searching for information about your topic on search engines.
  • Include relevant long-tail keywords throughout your blog post.

Example:

“So, how do you write an engaging blog post? It all comes down to understanding your audience and creating content that they will love. But don’t forget to add some keywords and phrases that search engines love. This will help your content rank higher in the search results pages.”

construction company define target market

Write for your target audience.

One of the best ways to write an engaging blog post is by writing for your target audience. This means understanding who they are, what they want to read about, and what type of language they respond to.

How to write for your target audience:

  • Understand their demographics, including their age, gender, and location.
  • Understand their interests, including what topics they like to read about.
  • Understand their pain point, including the things that cause them stress or frustration.

Before you write the very first blog post:

Many people don’t know how to write an engaging blog post. And that’s a shame because there are so many benefits to blogging as a business owner or entrepreneur.

Before you start writing the first blog post, it’s essential to research what your target audience wants from their content.

Unfortunately, this is the step that most bloggers overlook. Before you put paper to pin, you must know :

  • Your audience
  • What they want
  • What you have to offer

The better you understand them, the easier it will be for you to create content they’ll love.

  • What do they want?
  • How much time should they spend reading each article?
  • Should every article have a call-to-action at the end?
  • What type of language do they respond best to?

Related Reading: Use Your Words – Writing Awesome Web Content

Format your blog post for easy reading

As seen in the example above, it’s important to format your blog post for easy reading. If you want people to read it and share it, you should format your text so that readers can easily get through the article.

People don’t read online; they scan. Make sure that your paragraph structure and font choices make it easy for your readers to do just that.

How to format content for easy reading:

  • Use short paragraphs with 1-2 sentences each.
  • Use subheadings to break up your text.
  • Include an image or two with captions.
  • Use a font that is easy to read.
  • Ensure that the image and text complement each other.

Example:

“So, you want to know how to write an engaging blog post?

Well, I’m glad you asked. First things first, let’s make sure that your content is ready for the big leagues. This means that your text needs to be easy on the eyes. Here’s how:”

404 error page broken link update website
404 error page broken link update website

Make sure that all of your links are working correctly.

We see it all the time – broken links. Don’t be one of those bloggers! For your readers, nothing is worse than clicking on a link only to find that it’s not working correctly (or at all).

How to check links before publishing:

This one is easy. Just click on them.

If you get a “page not found” error, then it means that the link is broken.

If the broken link is to a page on your website:

Replace the link with the correct URL or remove it.

If the broken link is to an external website:

Remove the link from your blog post or find another source.

bad grammar and spelling on landing page concept
bad grammar and spelling on landing page concept

Proofread your work

Oh, how embarrassing! Don’t let this happen to you. Be sure to proofread your work before publishing it, and check the grammar and spelling of each sentence throughout the article.

A good blog post can be ruined if the content is littered with spelling and grammatical errors.

How to proofread content:

  • Read the blog post aloud.
  • Print out the blog post and read it.
  • Use a tool like Grammarly to check the grammar and spelling.
https thewaypdo.com preschool how to choose the right preschool for your family
https thewaypdo.com preschool how to choose the right preschool for your family

Create how-to posts

How-to guides are a gold mine for engaging blog posts.

Why?

Because people love learning how to do things, plus, when you provide clear and concise instructions, your readers will be able to follow them without any trouble.

How to write a how-to post:

  • Start by outlining the steps that are required to complete the task.
  • Include images or videos to help illustrate the steps.
  • Make sure that your instructions are clear and easy to follow.
  • Include a call-to-action at the end of the post.

Example:

16 Steps to Write an Engaging Blog Posts

  1. Understand your audience
  2. Research what your target audience wants from their content
  3. Format your blog post for easy reading
  4. Proofread your work
  5. Create how-to posts and provide clear and concise instructions
  6. Write an attention-grabbing headline and subheadings
  7. Write your blog post using language that is easy to read
  8. Include an image or two with captions
  9. Use a font that is easy to read
  10. Ensure that the image and text complement each other
  11. Keep your blog posts short and simple, but don’t focus on word count.
  12. Have a strong call-to-action at the end of your post
  13. Format your blog post for easy reading
  14. Make sure that all of your links are working correctly
  15. Proofread your work.”

Now go craft a good blog post!

Now that you’ve completed all ten steps, you should have an excellent idea of how to write an engaging blog post.

You’ll be able to pull in more readers and drive them through your marketing funnel by knowing what they want and need from the beginning. This will help you get better results with less time invested – which is always a plus!

If we missed any helpful tips or tricks for writing compelling content, let us know below in the comments section.

Our team is happy to answer any questions about our services like SEO consulting or website design to help your business thrive online. Our professional copywriters can even write your posts for you.

View our services page to learn how we can help you dominate online!

Thanks for reading! If you liked this post, please share it on social media or comment below with what you thought about using these tips to write an engaging blog post.

Frequently Asked Questions

Here are some frequently asked questions that our team often hears:

If you’re still not sure if your blog post is ready, our team can provide feedback and suggestions to help you improve it. Feel free to contact us anytime!

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Samantha Glass

Sam is currently the director at The Way PDO and Preschool, in Denham Springs, Louisiana.  As a parent’s day out director, she possesses, “a special set of skills,” and is a bit of a grammar fanatic, making her one of the best copywriters in Louisiana.

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